EXISTING CAMPAIGN TAKEOVER AGREEMENT

Keep the history.
Improve the system.

Effective August 28, 2026

This Service Agreement (“Agreement”) is between Calven Marketing LLC, operating as Calven Marketing (“Calven”), and the person or business purchasing the service (“Client”). It applies only to the $1,500 Existing Campaign Takeover service shown at checkout. By accepting this Agreement and completing payment through Stripe, Client accepts it electronically.

Service and fee

Client purchases one Existing Google Ads Campaign Takeover and 30-Day Optimization for a one-time service fee of $1,500 USD, paid in full before onboarding. Advertising-platform spend, website development, paid third-party tools, taxes when applicable, and services not expressly listed below are not included.

Campaign format and standard scope

The selected campaign may be Search, Display or Demand Gen, Video or YouTube, Shopping or product advertising, or another supported Google Ads format. The service includes an audit of the existing Google Ads account and selected campaign; review of useful campaign history, search terms, audiences, products, creative combinations, video, placements, product sources, or other data reasonably applicable to that format; verification and reasonable repair of conversion tracking; reasonable campaign repairs or restructuring; 30 calendar days of monitoring and optimization beginning when the revised campaign launches; final client review before launch; and a final handoff. Google Analytics 4 and Google Tag Manager may be verified or repaired when required access and platform support are available.

Visual, video, and product campaigns use finished client-supplied or client-approved existing creative, video, product information, website media, Merchant Center data, and feeds that are reasonably usable. Calven may make normal technical and format adjustments needed to fit Google Ads. Client may request changes during final review before launch.

Complete rebuilds

If the existing campaign lacks useful history or requires replacement rather than repair, Calven may recommend a complete rebuild. A complete rebuild adds $500, bringing the total service fee to $2,000. Calven will explain the reason and obtain Client's written authorization before charging the added amount or beginning the rebuild. Declining the rebuild means Calven will complete only the work reasonably available within the takeover scope or address cancellation under this Agreement.

Required creative and product readiness

Calven does not create missing images or video as part of this service. If the selected campaign requires images or video that are not finished and ready, Client must save onboarding and return after providing them, or approve another campaign format. Shopping requires usable product images and a usable store sync, feed, spreadsheet, or other product source for the products Client wants advertised.

Calven is not required to launch or continue a format that lacks the finished creative, product images, product data, account readiness, or measurement access reasonably required to operate it. Original photography, original illustration, original video production, substantial video editing, voice or music licensing, custom design systems, missing product photography, major product-feed reconstruction, product-page rebuilding, custom development, substantial tracking systems, additional campaigns, and other work not listed in the standard scope are not included in this purchase.

Client materials and rights

Client is responsible for having the legal right to submit and advertise every logo, image, video, recording, voice, likeness, testimonial, product claim, catalog, feed, document, and linked source provided to Calven. By submitting material, Client confirms that the business owns it or has permission to use it in advertising. Calven may refuse material that appears unlawful, misleading, unauthorized, unsafe, technically unsuitable, or inconsistent with platform policy. Calven's acceptance of a file does not independently verify copyright, trademark, model-release, music, endorsement, or other rights.

Refund and cancellation

Client may request a full refund before submitting the detailed campaign intake. Submission of the intake authorizes Calven to begin work. After submission, the service fee is nonrefundable except where required by law or where Calven cancels because the work cannot legally or practically be performed. Any authorized rebuild fee follows the refund terms stated when the rebuild is accepted.

Calven may refuse, pause, or cancel work involving unlawful activity, misleading claims, prohibited or restricted advertising, unavailable access, material misrepresentation, abusive conduct, or circumstances that make responsible performance impractical.

Timing and client responsibilities

Timing depends on accurate information, timely decisions, access to the existing Google Ads account and website, platform billing, approvals, finished creative or product data when applicable, and responsive communication. Client must comply with applicable law and Google policies. Client must not send passwords, card numbers, recovery codes, or other authentication secrets through the intake.

Delays caused by missing access, missing creative, Merchant Center or feed issues, policy review, account suspension, billing failure, or third-party platforms extend the schedule. Client may save and return to onboarding when required assets or information are not ready. If Client does not provide requested information, assets, or access for 30 days, Calven may place the project on hold and reschedule remaining work.

Advertising spend and ownership

Client funds Google Ads separately through Client's own billing relationship with Google. Calven does not mark up or take custody of the advertising budget. Client keeps the Google Ads account, campaign history, billing relationship, client-owned creative, Merchant Center, YouTube channel, product sources, and measurement assets. Calven retains its internal methods, templates, processes, and general know-how.

Measurement and results

Tracking depends on the website, analytics, consent, checkout, product, platform, and account access available. Calven will make reasonable efforts to verify and improve the agreed tracking foundation but cannot guarantee every action or value will be captured. Calven does not guarantee platform or product approval, delivery, impressions, views, clicks, leads, sales, revenue, profitability, cost per result, or return on advertising spend.

30-day optimization and handoff

The included optimization period begins when the repaired, restructured, or rebuilt campaign launches. Calven may review search terms where applicable, add exclusions, confirm tracking, adjust ads, audiences, products, creative combinations, and settings, and make reasonable changes based on available data. The engagement ends with a final handoff. Continued management is optional, month to month, and begins only under a separate agreement.

Confidentiality and data

Each party will use reasonable care with confidential information received for the project. Calven may use professional software and service providers to perform the service, subject to Calven's Privacy Policy. Client is responsible for having the right to provide submitted material and data.

Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages arising from the service. Calven's total liability arising from this Agreement will not exceed the service fee Client paid for this engagement. This does not limit liability that cannot legally be limited.

General terms

This Agreement and the Privacy Policy form the entire agreement for the Existing Campaign Takeover, except for a written authorization of the $500 complete rebuild. If one provision is unenforceable, the remaining provisions continue. Georgia law governs this Agreement without regard to conflict-of-law rules. Electronic records and acceptance have the same effect as paper records and signatures.

Contact

Questions and refund requests may be sent to contact@calvenpartners.com.