CALVEN / GOOGLE ADSDECISION SYSTEM ACTIVE

DONE-FOR-YOU GOOGLE ADS

Be found before they find someone else.

Calven builds new campaigns, improves existing ones, installs complete tracking, and manages the work—whether the right starting point is Search, visual reach, YouTube video, product advertising, or a recommendation based on your actual situation.

Your account. Your data. No forced long-term contract. Ad spend is paid directly to Google.

CALVEN ADS INTELLIGENCELIVE OPPORTUNITY VIEW
ACTIVE CUSTOMER NEED“AC repair near me”HIGH INTENT
01
CUSTOMERLooking now
02A
YOUR BUSINESSNot visible
OPPORTUNITY LOST
02B
COMPETITORFound first
SELECTED
ONE COMMON MISSED OPPORTUNITYBeing the better choice only matters if the customer knows you are there.
01Client-owned accounts02Format recommendation03Complete tracking setup0430 days included
SYSTEM 01BUILD SEQUENCE6 STAGES

THE COMPLETE BUILD

Everything between being overlooked and being ready to compete.

  1. 01

    Audit

    Review the website, conversion path, available creative and product data, and—when one already exists—the current Google Ads account. Identify what should be kept, fixed, replaced, or supplied before launch.

  2. 02

    Strategy

    Research the offer, market, competitors, customer demand, campaign format, locations, audience, budget, bidding direction, and the keywords, products, placements, video, or visual assets relevant to the approved structure.

  3. 03

    Build or repair

    Create a new campaign or restructure the existing campaign using the approved Search, Display or Demand Gen, Video or YouTube, Shopping, or other suitable Google Ads configuration.

  4. 04

    Track

    Set up or verify Google Ads conversion tracking, Google Analytics 4, and Google Tag Manager when the required website and account access is available.

  5. 05

    Optimize

    Manage the first 30 calendar days after launch, review the format-specific search, audience, placement, product, video, and creative data available, reduce obvious waste, and confirm measurement.

  6. 06

    Handoff

    Complete final checks and return the campaign, data, and client-owned measurement assets. Continued management is available only if you choose it.

SYSTEM 02SERVICE CONFIGURATION2 OPTIONS

CHOOSE YOUR STARTING POINT

Start something new or improve what is already running.

Both options cover one approved Google Ads campaign and include a defined first 30 days. Advertising spend is separate and stays under your control in your Google account.

EXISTING CAMPAIGN TAKEOVER

$1,500 one time

For a campaign with useful history that needs better tracking, structure, creative direction, product setup, or active management.

  • Existing account and selected-campaign audit
  • History, search, audience, placement, product, and creative review as applicable
  • Tracking verification and repairs
  • Reasonable campaign repairs or restructure
  • 30 days of optimization
  • Final handoff
Start a takeover — $1,500

If the campaign requires a complete rebuild, the total becomes $2,000.

OPTIONAL AFTER THE INCLUDED 30 DAYS

Continued management

$750 per month. Month to month. It never starts automatically.

SYSTEM 03OWNERSHIP PROTOCOLCLIENT CONTROLLED

BUILT IN YOUR ACCOUNTS

The campaign stays yours.

Calven works inside client-owned systems whenever practical. The relationship can end without your campaign, history, creative, product setup, or measurement disappearing with it.

Your account.You keep the Google Ads account and direct billing relationship with Google.
Your data.You keep the campaign history, Google Analytics 4 property, Google Tag Manager container, and relevant client-owned Merchant Center, YouTube, product, and creative assets.
Your decision.Continue with Calven after the first 30 days or take the completed system forward yourself.

FAQ

Straight answers before you spend.

Which starting point is right for me?+

Choose New Campaign if you are starting fresh or the existing setup needs to be replaced. Choose Existing Campaign Takeover when the account has useful history and can be repaired or restructured.

Which campaign formats can Calven work with?+

The onboarding supports Search, Display or Demand Gen, Video or YouTube, and Shopping or product advertising. Each purchase covers one approved campaign. The final structure still depends on the objective, budget, website, account, measurement, policy, product data, and available creative.

What if I do not know which campaign type I need?+

Choose “Recommend the best format” during onboarding. Calven will evaluate what you sell, what result matters, how customers find it, your budget, website, tracking, product data, and any finished creative you already have before recommending the starting structure.

What if I want Video, Display, or Shopping but the required assets are not ready?+

Save your onboarding and return when the finished video, images, or product data are ready, or choose another campaign type. Calven does not create missing images or video as part of this service. You will review the proposed campaign and may request changes before launch.

What happens after I pay?+

After Stripe verifies the payment, Calven emails a private onboarding link. Your answers and supplied asset inventory save automatically, you can leave and return later, and reminders are sent if onboarding remains unfinished. Calven begins after the required intake and account-access steps are submitted and verified.

When does the 30-day period begin?+

The included optimization period begins when the campaign launches, not when you pay or submit the intake.

Is advertising spend included?+

No. The service fee covers Calven's work. You attach a valid billing method to your own Google Ads account and Google charges the advertising spend directly. You do not normally preload the entire planned budget before Calven begins.

Does continued management start automatically?+

No. The included period ends with a handoff. Continued management is optional at $750 per month, billed month to month, and starts only under a separate agreement.

Are leads or sales guaranteed?+

No. Calven builds and improves the advertising and measurement system, but cannot control demand, competition, platform decisions, website behavior, product data, creative performance, or how customers respond.