Which starting point is right for me?+
Choose New Campaign if you are starting fresh or the existing setup needs to be replaced. Choose Existing Campaign Takeover when the account has useful history and can be repaired or restructured.
Which campaign formats can Calven work with?+
The onboarding supports Search, Display or Demand Gen, Video or YouTube, and Shopping or product advertising. Each purchase covers one approved campaign. The final structure still depends on the objective, budget, website, account, measurement, policy, product data, and available creative.
What if I do not know which campaign type I need?+
Choose “Recommend the best format” during onboarding. Calven will evaluate what you sell, what result matters, how customers find it, your budget, website, tracking, product data, and any finished creative you already have before recommending the starting structure.
What if I want Video, Display, or Shopping but the required assets are not ready?+
Save your onboarding and return when the finished video, images, or product data are ready, or choose another campaign type. Calven does not create missing images or video as part of this service. You will review the proposed campaign and may request changes before launch.
What happens after I pay?+
After Stripe verifies the payment, Calven emails a private onboarding link. Your answers and supplied asset inventory save automatically, you can leave and return later, and reminders are sent if onboarding remains unfinished. Calven begins after the required intake and account-access steps are submitted and verified.
When does the 30-day period begin?+
The included optimization period begins when the campaign launches, not when you pay or submit the intake.
Is advertising spend included?+
No. The service fee covers Calven's work. You attach a valid billing method to your own Google Ads account and Google charges the advertising spend directly. You do not normally preload the entire planned budget before Calven begins.
Does continued management start automatically?+
No. The included period ends with a handoff. Continued management is optional at $750 per month, billed month to month, and starts only under a separate agreement.
Are leads or sales guaranteed?+
No. Calven builds and improves the advertising and measurement system, but cannot control demand, competition, platform decisions, website behavior, product data, creative performance, or how customers respond.